FF PRIME may earn a commission when you purchase through links on this page, at no additional cost to you. This does not influence our evaluation.
Quick verdict: Publora is a social publishing option for teams whose costs are easiest to plan around a specific number of connected social profiles. The free Starter plan covers light publishing, while Pro uses graduated per-account pricing as a portfolio grows. Organizations that need separate client workspaces, role-based permissions, or formal client approvals should discuss the custom Agency plan.
The key pricing unit is a connected social profile, not a brand or a team member. For example, one brand’s Instagram profile and TikTok profile count as two social accounts. This guide uses Publora’s official pricing page as the primary source for plan details and its API documentation for supported-platform and technical information.
Publora pricing at a glance
| Plan | Price | Best for | Key inclusions |
|---|---|---|---|
| Starter | Free | Lightweight publishing and evaluation | 3 social accounts, 15 posts per month, platforms except X, 50 MB video uploads, API and MCP access |
| Pro | From $5.99 per connected account/month | Active brands and social teams | Unlimited posts, all supported platforms including X, 250 MB video uploads, AI Editor, webhooks, API and MCP access, priority support |
| Agency | Custom pricing | Agencies and organizations with client workflow needs | Isolated client workspaces, unlimited team members, role-based access, one-link approvals, and custom requests |
Publora lists monthly Pro rates in three volume bands: $5.99 per account for accounts 1–5, $2.99 for accounts 6–20, and $0.99 for accounts 21 and above. The volume discount is applied automatically.
Annual pricing is listed as $3.99, $1.99, and $0.66 per account per month in those same bands. Publora describes annual billing as 33% off its monthly pricing. Check the live pricing page before subscribing, as plan terms can change.
How Publora’s Pro pricing works
Pro is tiered pricing rather than a single rate applied to every account. The first five connected accounts use the highest rate. Accounts six through 20 use the middle rate, while every account above 20 uses the lowest rate.
| Connected accounts | Monthly Pro calculation | Monthly total | Annual-plan effective monthly total* |
|---|---|---|---|
| 5 | 5 × $5.99 | $29.95 | $19.95 |
| 10 | (5 × $5.99) + (5 × $2.99) | $44.90 | $29.90 |
| 20 | (5 × $5.99) + (15 × $2.99) | $74.80 | $49.80 |
| 100 | (5 × $5.99) + (15 × $2.99) + (80 × $0.99) | $154.00 | $102.60 |
*These figures use Publora’s listed annual per-account monthly-equivalent rates. Confirm the annual commitment and payment terms directly with Publora.
The model becomes less expensive on a per-account basis after the fifth account and again after the 20th. It can work well for a growing profile portfolio, but it is important to count every connected platform profile. A brand active on Instagram, LinkedIn, Facebook, and TikTok represents four billable accounts.
Account-count examples
| Setup | Connected-account count | Planning implication |
|---|---|---|
| One brand on Instagram, LinkedIn, Facebook, and TikTok | 4 | Exceeds Starter’s three-account limit. Compare Pro with Agency if you also need client workspaces or custom terms. |
| Two brands, each on five networks | 10 | Pro would total $44.90 monthly at the published monthly rates. |
| Ten clients, each on five networks | 50 | Per-account pricing still applies, but Agency is likely worth discussing because of client workspace and approval needs. |
What the free Starter plan includes
Publora Starter is free. It includes three social accounts, 15 posts per month, video uploads up to 50 MB, and API and MCP access. Starter supports the platforms shown on the pricing page except X.
This plan fits a small operation with a limited calendar, such as a brand managing a few profiles and posting no more than 15 times per month. It is not designed for daily publishing, X publishing, video uploads larger than 50 MB, or a social footprint exceeding three connected profiles.
Starter may also be useful for testing a publishing workflow before committing to a paid plan. Teams should still validate the exact platforms, post formats, and automation flows they need.
What Publora Pro adds
Pro removes Starter’s post cap and includes all platforms listed in Publora’s current product documentation, including X. It raises the listed video upload limit to 250 MB and adds the AI Editor, webhooks, and priority support. API and MCP access remain listed as included.
- Unlimited posts: relevant for active content calendars and higher-volume scheduling.
- X support: Starter excludes X, while Pro includes it.
- 250 MB video uploads: a larger upload allowance than Starter’s 50 MB limit.
- Webhooks: useful for teams connecting publishing activity to external systems and event-driven workflows.
- AI Editor: listed as a Pro feature on the pricing page.
The supplied official materials do not define the AI Editor’s precise functions. If AI-assisted drafting, editing, review, or brand controls are central to your buying decision, request clarification or test the feature before making it part of your workflow.
Agency capabilities and custom plans
Agency is Publora’s custom-priced option. Its public plan comparison lists isolated client workspaces, unlimited team members, role-based access, one-link client approvals, and custom feature requests.
Publora also says custom limits, dedicated support, and service-level agreements can be arranged through an Agency or custom plan. This is the relevant route for organizations that must separate client work, control permissions by role, or collect approvals outside their core team.
The public pricing comparison does not describe every collaboration control in detail. Confirm required approval, workspace, permissions, support, and SLA terms directly with Publora before purchase.
Supported social networks
Publora’s API documentation describes a REST API for scheduling and publishing across 10 platforms:
- X/Twitter
- Threads
- TikTok
- YouTube
- Bluesky
- Mastodon
- Telegram
When Publora says Pro includes all platforms, that refers to this documented platform set, including X. It does not mean every social network available in the market. Starter excludes X according to the current pricing page.
API and MCP access
Publora positions API access as a core part of its offering. Its documentation describes a REST API for scheduling and publishing and states that all plans include API access. The pricing page separately presents API and MCP access as included on Starter and Pro.
That makes Publora relevant both for marketers using the application directly and for developers building custom publishing workflows. Before implementation, review the current API documentation for authentication, endpoints, platform-specific constraints, and any applicable usage requirements. Publora provides an authentication and API key guide.
The pricing materials identify MCP access but do not provide a complete functional specification in the supplied sources. Technical teams with specific agent or automation requirements should verify the current implementation details with Publora.
Important buying considerations
- Count profiles, not brands: one connected profile on one platform equals one social account for pricing purposes.
- Starter is for light use: it is limited to three accounts, 15 monthly posts, 50 MB video uploads, and excludes X.
- Forecast expansion: Pro’s pricing bands change after account five and account 20.
- Confirm collaboration needs: client workspaces, role-based access, and approval links are presented under Agency.
- Validate advanced features: the public materials provide limited detail about the AI Editor and MCP capabilities.
Publora pros and cons for small and medium businesses
Advantages
- A free plan is available for limited publishing needs.
- Pro’s marginal per-account cost declines as more profiles are connected.
- API access is documented as available on all plans.
- Pro includes unlimited posts, webhooks, X, and all 10 documented platforms.
- Agency addresses client separation, permissions, and approvals.
Potential limitations
- Per-profile billing requires more account-count planning than a flat workspace subscription.
- Starter’s three-account and 15-post limits are restrictive for regular publishing.
- The supplied public materials provide limited detail about the AI Editor and MCP functions.
- Teams needing extensive analytics, social listening, inbox management, or highly specified governance controls should compare those needs against Publora’s published feature set and seek clarification where necessary.
Which Publora plan should you choose?
Choose Starter if you have no more than three connected profiles, publish infrequently, do not need X, and want to evaluate the product without a paid subscription.
Choose Pro if you need more than three profiles, more than 15 monthly posts, X support, larger video uploads, webhooks, or the listed AI Editor.
Contact Publora about Agency if you manage multiple clients, need separate workspaces or approval links, require role-based access, or need custom limits, dedicated support, an SLA, or custom functionality.
Publora pricing FAQ
Is Publora free?
Yes. Publora’s Starter plan is free and includes three social accounts and 15 posts per month. It supports the listed platforms except X, includes video uploads up to 50 MB, and lists API and MCP access.
How much does Publora Pro cost?
Monthly Pro pricing is $5.99 per account for accounts 1–5, $2.99 for accounts 6–20, and $0.99 for accounts 21 and above. Listed annual rates are $3.99, $1.99, and $0.66 per account per month across the same bands.
What counts as a social account?
One connected profile on one platform counts as one social account. An Instagram profile and the same brand’s TikTok profile count as two accounts.
Can customers upgrade or downgrade at any time?
Publora’s pricing FAQ says upgrades and downgrades can be made at any time. Changes take effect immediately, with billing prorated.
Does Publora offer refunds?
Publora states that it offers a full refund within seven days of a customer’s first payment. Review the current policy on the pricing page when purchasing.
What payment methods does Publora accept?
According to Publora’s pricing FAQ, it accepts major credit and debit cards through Stripe.
Does Publora offer an enterprise or custom plan?
Yes. Its Agency/custom option can cover custom limits, dedicated support, service-level agreements, and custom feature requests, along with the published Agency workflow features.